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Mike Ziemer: So What!? Music Festival, Work Ethic & Relationships

Our guest this week is Mike Ziemer, out of Los Angeles, Calfornia. Mike is the founder of the So What?! Music Festival, which will enter it’s 10th year in 2017. He’s also the creator of Unsilent Night Music Festival. As a promoter, Ziemer has booked everyone from A Day To Remember, Sleeping With Sirens, All Time Low, Underoath, Pierce The Veil, Taking Back Sunday and The Used to G-Eazy, RiFF RAFF, Steve Aoki, and more.

Aside from promoting, Ziemer also runs an artist management company called Evolve Management, and a record label called Third String Records. As a successful entrepreneur of over a decade, Mike also brings his knowledge to conferences and schools across the US. In addition, he offers one-on-one mentoring sessions with individuals interested in seeking advice and guidance as well as bands looking for help finding the proper next steps to turn their passion into a career.

Chris Keaton - sidebar 30-roses-sidebar joe-settineri


  • Ross shares an embarrassing story where he accidentally invited himself on a date with Mike
  • Mike tells us how the So What!? music festival began, and how it continues to grow
  • “The fans are the key to the festival’s success” – Mike Ziemer, 2016
  • “The most important thing in music is networking” – Mike Ziemer, 2016
  • Mike shares how it’s important to be a likeable person in order to grow your network
  • Mike shares how relationships are EVERYTHING in the music business
  • We hear the most common question that Mike gets asked when mentoring and consulting, and answers it for us
  • Mike tells us how one of his volunteers has become the marketing director for his festival
  • “Anyone can say they want to work in music, but you have to be willing to put in the work” – Mike Ziemer, 2016
  • Mike tells us how he finds bands to book for his shows and tells bands what not to do when applying
  • Mike shares what he would have done differently when he first started


  • Don’t spend money on an expensive school to figure out what it is you want to do – it’s a waste of time and money
  • Internships or work experience placements can help you decide what lane you want to be in
  • Volunteering is one of the best ways to get your foot in the door
  • If you’re willing to help out, that goes a long way

Guest Links:


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