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B-Sides: Superfans – How to Make People Care About You and Your Music

In this week’s B-SIDES episode we’re talking all about the experience you offer your fans, the importance of creating communities around your music and rewarding superfans for their support and loyalty.
Highlights:
  • We talk about the importance of creating communities around your music and rewarding superfans for their support
  • We break down the difference between a fan and a superfan
  • “A superfan is not only dedicated to you, but they are an ambassador for you”
  • We talk about why we might be annoyed when a band we love makes it big – and it’s because something has changed…
  • We discuss ways artists can reward the loyalty of their superfans
  • “If some people are willing to go the extra mile, then I’m willing to go the extra mile for them” – Marcio Novelli
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