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B-Sides: Episode #5 – Do’s and Don’ts of Social Media

In this instalment of B-Sides, we’re sharing some of the mistakes we see people making on social media, and how you can avoid making them.

Highlights:

  • We talk about the pros and cons of using multiple platforms vs focusing your energies on just one or two
  • So much of social media success comes down to trial and error and finding what works for you, as everyone is different
  • “Focus on what you enjoy, and where your audience are, and you’ll be on the right track.” -Ross
  • “It’s called SOCIAL media for a reason!” – Ross
  • “Too many people tend to just shout about upcoming releases and shows, rather than investing time in getting to know the people who follow them.” -Marcio
  • We talk about the importance of building two-way relationships over social media
  • “If you can build connections with the people who follow you, then they’re more likely to want to support you because they like you and feel valued!” -Ross
  • We talk about people not doing their research when it comes to contacting music industry professionals via social media
  • “If you’re sending someone your music because you’re seeking management, it’s probably a good idea to find out if they’re involved in management FIRST!” -Ross
  • “If you want to be featured on a podcast or magazine, check that they cover your genre of music, or that they accept submissions at all!” -Marcio
  • “Make sure any communication you have is personal and you’re not just demanding someone does something for you” -Ross

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