fbq('track', 'ViewContent');

B-Sides: Episode #7 – Should You Give Music Away For Free?

In this week’s B-SIDES episode, we’re going to be answering a question that was asked on a recent Facebook live – the question about whether you should give music away for free, and what “free” should mean for artists in today’s music industry. Enjoy!

  • We talk about the benefits of giving music away for free – and what “free” should actually mean
  • “Rather than thinking of it as giving music away for free, think of it more as getting it to the people who are going to be part of your audience” -Ross
  • “There are many things more valuable than money and the instant gratification that comes along with seeing a dollar in exchange for your song.” – Marcio
  • “An email address carries much more weight than a one-off transaction, and allows a long-lasting communication with your audience”
  • Even in the age of social media, getting someone’s email address is still one of the most effective ways of communicating with them
  • If you’re able to give something exclusive in exchange for an email address, you should definitely consider it
  • A free download can be a gateway to someone discovering more about you – so it’s almost an investment, rather than something that’s just being given away
  • We talk about potential offers or bundles you can offer to your audience in exchange for their email address
  • We talk about times where a free download has converted us into long-term, paying fans of an artist
  • “We’ve all just got to find creative ways to take control of how people get our music for free and make it a win-win for everyone” – Marcio
  • “It’s a long game… you’re building an audience of people who know, trust and like you, and are willing to support you throughout your career” -Ross


Subscribe & Review

Don't miss an episode! Subscribe to us on iTunes, YouTube and Stitcher. And if you like the show, please leave us a comment on YouTube, or a rating/review on iTunes or Stitcher!

Support us on Patreon

We love making this show, but need your help to keep it going! Join the BTA family and get some sweet perks by supporting us on Patreon. <3

Like what you see? Share the love!

Other Episodes

*we won't spam you or sell your email address. We love you.
Oops! - Something went wrong.